What’s the best way to accept online donations?

As we (hopefully) near approval for tax-exemption from the IRS, I’ve been turning my attention to how to make donating easy and pain-free for potential donors. Naturally, accepting online contributions is huge – no fumbling for the checkbook, no “I’ll get to it later” – a simple, on-the-spot way for folks to whip out their credit cards and help the cause. So naturally I’ve been researching all kinds of ways to accept online donations and am learning that there are quite a few options out there. Google Checkout. PayPal. Merchant accounts. And just last night I learned about a solution that I had never heard of before: Click and Pledge. Many thanks to my friend David Flink, executive director of not-for-profit Project Eye to Eye, who opened my eyes (pun intended) to this service. Task numero uno today: calling the folks at Click and Pledge to determine if this is the right solution for Pets for Patriots. If you have or are using this solution, please leave a comment on this post and let me know your thoughts – the good, the bad and the ugly!

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